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What is the Italian Riviera?

The Italian Riviera, starting from the Italian-French border and working east, include Ventimiglia, Sanremo, Alassio, Savona, Genoa, the little gem of Portofino, Santa Margherita Ligure, Sestri Levante, and, of course, the incredibly popular Cinque Terre. Beauty can be found on just about every inch of this coast, but what makes it so fascinating is that every town, large or small, is unique and characteristic.

The Cinque Terre, on the Italian Riviera in LiguriaVernazza?, a gem of the Cinque Terre—and of the Italian Riviera.
In short, the Italian Riviera is a stretch of coastline. It’s also an enchanting mix of history, pristine beaches, panoramic views, vibrantly coloured homes and mouthwatering regional cuisine.

In fact, lovers of la dolce vita and artists, writers, celebrities and royalty have been flocking to this glamorous destination since the 1800s—and it’s easy to see why! There’s something for everyone: picturesque hiking along the Cinque Terre, music and glitz in Sanremo, open-air markets in Ventimiglia, parks in Portofino, and dozens of quaint waterfront towns along miles of clear blue water. The list goes on and on!

The most popular time to visit the Italian Riviera is during the summer to enjoy the beaches. But there’s plenty to do in the offseason, too. Winters are usually mild, and perfect for exploring the Italian Riviera’s stunning parks and museums. (In fact, the above photo of the beach in Cogoleto was taken in the winter!).

Where is the Italian Riviera?

If we’ve sold you on the beauty of this spectacular corner of Italy, the next question is… where is it, exactly?

The Italian Riviera lies in the northwestern corner of Italy, in the region of Liguria. It stretches along the Ligurian sea from the Italian-French border to the Tuscan border. (Want to know more about regions like Liguria and Tuscany? Don’t miss our guide to the regions of Italy!)

The port of Genoa, the area’s capital.
Luckily, depending on where your travels in Italy take you, getting to the Italian Riviera can be pretty easy. Genoa has an international airport, central train station (with lots of trains coming in from Milan, Florence, Rome, and Venice), and port, with cruise ships docking from all over the world. And Genoa makes a great jumping-off point for exploring the rest of the area. (If you’re planning on taking public transport in the region, don’t miss our how-to guide to the Cinque Terre train!).
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